agenttraining.info · Lead ROI Calculator

Lead ROI & Activity Calculator

Enter your contract level and monthly APV goal to instantly see leads needed, lead investment, dials per week, and projected APV — for every lead type.

Typical
Top Agent
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Enter your contract level and APV goal above.

Pricing sourced from Smith Agency spreadsheet (Quility / Lighthouse / GOAT Leads — May/Feb 2026). GOAT Leads are flat price across all contract levels.
Bonus tiers MID–MIH and CIC–CIH available at levels 80–90 only. MIC has no published performance data.
Activity assumptions: 20 dials/lead/week · 10% contact rate · 62.5% show rate · 50% app rate from kept appointments.
Always confirm current lead pricing with your upline before ordering.