STEP 4 OF 10
Step 4: Calling Your Leads
Calling leads is where preparation meets action. This step is all about building confidence, fostering connections, and turning potential into results. By reaching out with purpose, you create meaningful conversations that inspire trust.
Watch Mary Cholock — Live Dials
Watch how Mary breaks down her process: Prepares with Purpose → Opens with Confidence → Leads the Conversation → Handles Objections Gracefully → Closes with Clarity.
Mary Cholock — Real Dials, Real Clients
Live Dialing Sessions
📅 For current live dialing times and Zoom links, refer to the MACC Room Schedule → on the homepage.
Scripts
The B.E.S.T. Phone Script
The go-to script for new agents. Click to download the PDF.
Download PDF →Common Objections & Rebuttals
"I don't remember filling anything out"
That's okay, [Name]. Let me help you with that — remind them what they inquired about and pivot to the benefit.
"I'm not interested"
WAIT BEFORE YOU HANG UP! When you filled out this form, you showed interest in protecting your family. Let me take just a minute…
"We already took care of that"
That's great! I've been talking to a lot of people who said the same thing and we were able to save them money on what they already had.
"I'm in the middle of something"
I would love to call back, but I can't. I only need a minute to verify your information — this will be quick, I promise.
"How much does it cost?"
I would love to tell you, but the problem is I wouldn't even know where to begin without first asking you a few questions. It takes about 5 minutes. Do you have 5 minutes?
Objection Handling Videos
Shawn Lyons — Objection Handling
Nate Auffort — Objection Handling
💡 Pro Tips
- 😀 Smile while talking on the phone — it reflects in your tone
- 🠒 Ask questions and listen to uncover your client's needs
- ⌛ Best contact times: mornings (8–11am) or early evenings (4–7pm)
- 📝 Log every call attempt in your CRM
- 💬 Leave voicemail on attempts 1 and 4